Within the pet food and supply industry, Target Pet Holding (TPH) is engaged in the retail, import, development, marketing (of its labels Nobby and TechniCal), and distribution of pet food and supplies. These activities are carried out by franchise organization Dobey Retail with over 80 shops, and cash and carry wholesaler Van Ree. In 2008 Dobey realized a complete metamorphosis of its formula. The new slogan ”Dobey, fond of animals” symbolizes Dobey’s commitment, expertise and passion for the pet to its consumers.
In 2011 pet supply retail chains Dobey and Faunaland decided to join their forces. As from August 1st 2011, they will continue their united activities under the banner of Target Pet Holding. The merger between Dobey and Faunaland is a response to current market developments and growing competition. Combining the two chains will benefit both the stores and the wholesale activities. The new entity constists of more than 170 stores and realizes a turnover of 75 million euros. With its 12 percent marketshare, the organisation became the second largest player in the pet specialty industry.
Écart participates in the holding since 1995 as a minority shareholder. To achieve further growth, Écart expanded its participation in 1996 and 2000.